Skip to main content
Status: Partially Implemented — Points & Credits economy is live. cNFT inventory minting is in development (Phase 1, P1-A on the roadmap).

​
What is Audience Inventory?

Audience Inventory is the concept of treating viewer attention as a verifiable, scarce, and tradable asset. It is the end product of the 555x402 flywheel — turning ephemeral “attention” into a durable, monetizable asset. In the legacy model, “inventory” is just ad slots sold by a centralized platform. In the 555x402 model, inventory is owned by the creator and verified by the protocol.

​
Current System: Points & Credits (Live)

Today, attention is verified and monetized through the Points & Credits system:
  1. Engagement: A user plays a game or watches a stream.
  2. Verification: VAP validates this activity via cryptographic heartbeats.
  3. Points: Verified engagement earns points (10,000 points = 1 USDC). Non-transferable accounting abstraction.
  4. Credits: Settlement-ready unit (1 credit = 0.01USD).Append−onlyledgerwith1.25xburnbonusfor0.01 USD). Append-only ledger with 1.25x burn bonus for 555 burns.
  5. Settlement: Weekly engine distributes USDC payouts (Mondays 05:55 CST). Users can also self-withdraw.
  6. Daily Bonus: +100 points per game per wallet per CST day.
For advertisers, the current system uses L-Bar ads — non-interruptive squeeze-back overlays triggered by Alice when engagement signals cross the placement threshold.

​
Planned: cNFT Inventory (In Development)

The cNFT inventory system described below is the target architecture. It is in development (Phase 1, P1-A on the roadmap) and not yet live.
The next evolution mints verified attention as cNFTs (Compressed NFTs) on Solana:
  1. Engagement: User plays a game or watches a stream.
  2. Verification: VAP validates via cryptographic heartbeats.
  3. Minting: Validated attention minted as a cNFT on Solana via Metaplex Bubblegum.
  4. Utilization:
    • Advertisers buy inventory programmatically to show targeted ads.
    • Creators earn yield from their verified audience.
    • Users earn rewards (via ARP) for generating high-quality inventory.

​
Technical Standard: cNFTs

We utilize Compressed NFTs (cNFTs) on Solana via the Metaplex Bubblegum program. This allows minting millions of inventory items for fractions of a penny, making high-volume attention tracking economically viable.

​
Merkle Tree Structure

Inventory is stored in a concurrent Merkle Tree on-chain.
  • Max Depth: 24 (16M items).
  • Canopy Depth: 14 (Fast verification).

​
Metadata Schema

Every unit of Audience Inventory adheres to a strict JSON schema for interoperability with advertisers: 
{
  "name": "Sector 13 - Session #8821",
  "symbol": "555-INV",
  "description": "Verified gameplay session of Sector 13.",
  "image": "https://arweave.net/...",
  "attributes": [
    { "trait_type": "Game", "value": "Sector 13" },
    { "trait_type": "Duration", "value": "600" },
    { "trait_type": "Score", "value": "15420" },
    { "trait_type": "User Reputation", "value": "85" },
    { "trait_type": "Bot Probability", "value": "0.01" },
    { "trait_type": "Verified By", "value": "VAP Node 01" },
    { "trait_type": "Streamer", "value": "@Ninja" },
    { "trait_type": "Platform", "value": "Twitch" },
    { "trait_type": "Viewer Count", "value": "15400" }
  ],
  "properties": {
    "files": [
      { "uri": "https://arweave.net/replay_data", "type": "application/json" }
    ]
  }
}

​
Bespoke Targeting (Vision)

Advertisers will be able to use rich metadata to buy Verified Airtime that matches their exact niche:
  1. The Stream: Creator streams content, generating verified inventory (cNFTs).
  2. The Plug: Advertisers set criteria (e.g., “Sector 13, >1000 viewers”).
  3. The Yield: When criteria match, the protocol automatically routes the ad to the stream.
  4. The Payout: Creator earns yield (USDC/$555) for verified airtime.

​
Market Dynamics (Planned)

  • Floor Price: Determined by the Cost of Attention (e.g., $0.01 per minute).
  • Rarity: High-reputation users or high-score sessions command a premium.
  • Liquidity: Inventory can be bundled and sold in bulk (e.g., “1000 hours of FPS gameplay”).

​
The Flywheel

The Audience Inventory model creates a self-reinforcing economic flywheel:
  1. Content attracts users.
  2. Verified Engagement creates high-value Audience Inventory.
  3. Advertisers purchase inventory, injecting liquidity.
  4. Revenue is distributed: 10% ARP to audience, then 50/50 creator/platform.
  5. Burns from platform’s 20% buyback allocation create structural deflation.
  6. Rewards incentivize more content and engagement.