Programme Structure
Monetization Contract
Monetization Contract
The Monetization Contract is the planned contract and record design behind the module. It connects a programme’s agreed terms with its funding, allocations, and payment records.
Advertiser Brief
Advertiser Brief
Define the audience, purpose, deliverables, and duration. Choose whether the work is a single sponsorship or a continuing partnership, and agree when creative work and results will be reviewed.
Creators and Collectives
Creators and Collectives
A programme can involve one creator, a collective, or several independent contributors. Use a shared brief and specify each contributor’s role, placements, schedule, and payment terms. Creators and advertisers agree how the sponsorship will be identified to the audience.
Formats and Placements
Placement choices can include lower-thirds, sidebars, L-Bar layouts, takeovers, sponsored segments, product placements, and spoken read-outs. For each proposed placement, define the dimensions, duration, creative assets, intended devices, and how it fits the stream or other media. Agree which placements the creator accepts and when they should appear. If comparing several creative versions, decide how often each should appear and how the results will be compared. Include time to review the assets and test the planned experience before the programme begins.Audience, Budget, and Pricing
Audience and Creator Fit
Audience and Creator Fit
Describe the subject, audience, language, geography, and device requirements that matter to the brief. Use creator and category fit to choose suitable contributors and placements. Any proposed audience grouping needs a clear definition and an agreed way to measure it.
Budget and Schedule
Budget and Schedule
Set the total budget and any daily spending limits. Agree whether spending should be spread evenly or concentrated in particular periods, along with start and end dates, times of day, and limits on how often a placement should appear to a viewer or during a session.
Pricing and Bidding
Pricing and Bidding
Choose a fixed fee or a unit-based price, such as per thousand impressions (CPM), per click (CPC), or per agreed action (CPA). Define what counts toward the price. If a proposed programme uses an auction, specify the minimum accepted price, bidding limits, and who can change them.
Brand Safety and Measurement
Agree the content categories, creators, and placements the brand accepts or excludes. Specify fallback creative and what should happen if a placement needs to change. Choose measures that match the programme’s purpose: impressions, viewability, clicks, click-through rate, conversions, or relevant participation. Define each measure and any conversion event before the programme begins. Set the reporting sources, who supplies the data, the reporting schedule, and any measurement limits. These choices can include first-party data or agreed third-party measurement. Use payment records and, where applicable, on-chain receipts to reconcile funding and payouts. Review programme results at the agreed checkpoints to decide what to continue or adjust.Funding, Settlement, and Allocation
Programme funding, service fees, settlement revenue, and any token-related revenue remain distinct. Each programme defines its funding, direct costs, obligations, agreed recipients, and platform share. SW4P is the intelligent routing and settlement system for moving value across the internet. It coordinates payment routes, fees, execution, confirmation, recovery, and accounting for the result. If a proposed programme includes audience incentives, specify their funding source, eligibility, and distribution terms. SW4P Earn extends SW4P’s economic model into source-aware allocation, claims, rewards, payout schedules, reserves, and reconciliation. Current status: SW4P Earn is not yet publicly available. No staking, liquidity, reward, or claim programme is currently open.Continue with: Monetization Contract · For Advertisers · Economic Model