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Where Participation Becomes Revenue

The Monetization Module is where economic activity across the RNDRNTWRK converts into revenue. An on-chain marketplace, smart campaign automation, and verifiable analytics connect advertisers to invested communities and automate fair, transparent payouts.
Current Revenue Flow (Feb 2026): All gross revenue first passes through the ARP (Audience Reward Pool) — 10% off the top goes to verified audience members via VAP attention proofs. The remaining 90% splits 50/50 between Creator and Platform. The platform’s 50% is then allocated: 70% treasury, 20% token buyback-and-burn (555),5555), 5% 555 reserve, 5% SOL/USDC reserve.

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On‑chain Marketplace & Contracts

All campaign inflows are processed by the Monetization Contract and split automatically (10% ARP, 20%+ Buybacks, 70% Treasury). Includes event logs, attribution hooks, and payout receipts.
  • Option A: Pay for ads (direct budget injection into the distribution system)
  • Option B: Stake Creator Token (become a stakeholder and benefit from buybacks and Treasury)
Solo or collective campaigns with aggregated metrics, standardized placement specs, and automatic multi-party payouts via PDAs.

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Marketplace Overview

  • Transparent shopping: browse creators and collectives with verifiable metrics boosted by the 555 Engine (watch time, plays, engagement score, staking TVL)
  • Placement catalog: standardized specs for overlays (lower‑thirds, sidebars, takeovers), sponsored segments, product placements, and read‑outs
  • Trustless execution: fund campaigns on‑chain; receive real‑time receipts and attribution events

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Targeting, Budgeting, and Bidding

  • Audience geography, language, device presets
  • Engagement cohorts (e.g., stakers only, holders above threshold)
  • Creator tags and category fit; brand safety alignment
  • Total and daily budgets with pacing (even, as‑fast‑as‑possible)
  • Frequency caps per viewer or per session
  • Flight windows and dayparting
  • Fixed price or auction (CPM/CPC/CPA models)
  • Reserve floors and auto‑bid ranges
  • Creative weighting and A/B variants

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Brand Safety & Measurement

  • Category filters, blocklists/allowlists, and fallback creatives
  • Measurement: impressions, viewability, CTR, conversions; on‑chain receipts and public dashboards
  • Third‑party beacons optional; first‑party analytics included

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Payouts & Distribution

The actual revenue flow as implemented (SOW v2):
  1. 10% ARP off the top of all gross revenue → Audience Reward Pool (verified attention payouts via VAP)
  2. 50% Creator (of post-ARP amount) → Creator’s wallet
  3. 50% Platform (of post-ARP amount) → Platform allocation:
    • 70% → Treasury (operations, development, growth)
    • 20% → Token buyback-and-burn ($555 — creates structural deflationary pressure)
    • 5% → $555 token reserve
    • 5% → SOL/USDC reserve
  • Programmatic payouts via PDAs with receipt events
  • Weekly USDC settlement (Mondays 05:55 CST) for points/credits

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Workflows

  1. Select creators or a collective → 2) Define targeting, budget, and creative → 3) Fund campaign → 4) Monitor live metrics and receipts → 5) Settlement and reports
  1. Opt‑in placements and safe lists → 2) Configure schedule and caps → 3) Go live (or Always‑On) → 4) Review receipts and payouts; adjust buyback % and split bounds as needed
Continue with: Monetization Contract