What You Get
- Cryptographically verified engagement metrics — not self-reported, not estimated
- Non-interruptive L-Bar ad format that keeps content playing (like ESPN during live sports)
- On-chain campaign contracts with transparent receipts on Solana
- AI-optimized ad placement — Alice monitors engagement and triggers ads at peak moments
- Two-sided marketplace — browse creators and collectives, target by verified metrics
The L-Bar Ad Format
The L-Bar is a non-interruptive ad unit. Instead of cutting to an ad break, the stream content squeezes into an L-shaped region while the ad occupies the remaining space. The viewer never loses the stream. How placement works:- Alice polls 4 engagement signals every 5 seconds
- When the composite engagement score crosses the 0.70 threshold, she triggers an ad placement
- Metrics driving placement: watch time, active plays, engagement score, staking TVL
- Result: Ads appear at moments of peak attention, not during lulls
Campaign Options
Option A: Pay for Ads
Direct budget injection into the protocol’s distribution system:- Pricing models: CPM, CPC, or CPA
- Bidding: Fixed price or auction with reserve floors and auto-bid ranges
- Pacing: Total and daily budgets with even or as-fast-as-possible delivery
- Scheduling: Flight windows, dayparting, frequency caps per viewer or per session
- Creative: Weighting and A/B variants supported
Option B: Stake Creator Token
Status: Partially Implemented — Creator Token staking is being rolled out via Render Expand.
- Benefit from buybacks and treasury allocation as the creator grows
- Aligned incentives — your success is the creator’s success
- Long-term positioning vs. per-campaign spend
Targeting & Measurement
Targeting
- Geography, language, device presets
- Engagement cohorts — stakers only, holders above threshold, activity-based segments
- Creator tags and category fit
- Brand safety — category filters, blocklists/allowlists, fallback creatives
Measurement
- Impressions, viewability, CTR, conversions — all backed by on-chain receipts
- Public dashboards for campaign transparency
- First-party analytics included; third-party beacons optional
Revenue Flow (Full Transparency)
When you fund a campaign, every dollar is traceable on Solana:| Step | Allocation | Recipient |
|---|---|---|
| 1. ARP | 10% off the top | Directly to the audience you reached (verified engagement) |
| 2. Creator | 50% of post-ARP | Creator’s wallet |
| 3. Platform | 50% of post-ARP | 70% treasury, 20% 555 reserve, 5% SOL/USDC reserve |
Workflow
Browse Creators
Explore creators and collectives with verified metrics — watch time, plays, engagement score, staking TVL. All metrics are boosted by the 555 Engine and verifiable on-chain.
Define Campaign
Set targeting, budget, creative, and schedule. Choose placement type: overlays (lower-thirds, sidebars, takeovers), sponsored segments, product placements, or read-outs.
Fund On-Chain
Fund your campaign via the Monetization Contract. The contract splits revenue automatically (10% ARP, 20%+ Buybacks, 70% Treasury).
Monitor Live
Track metrics and on-chain receipts in real-time. Attribution events fire as ads render.