For Advertisers

Use this guide to shape an advertising brief: who you want to reach, what you want to make, how the programme will be funded, and how you will assess the result.

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Define the Brief

Start with the audience, the purpose of the programme, and the creators or communities that fit the work. Describe the subject, language, geography, and brand-safety requirements that matter to your brief. Decide whether the work is a single sponsorship or a continuing partnership. Set out the deliverables, duration, and review points so everyone understands the commitment. Agree how the sponsorship will be identified to the audience. For a programme involving a creator collective or several independent creators, use a shared brief and specify each contributor’s role, placements, and payment terms.

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Plan Formats and Placements

Choose how the brand will take part: supporting a build, sponsoring live or recorded media, or contributing to an interactive experience. Define the creative assets, placement, timing, and production work each format needs. For interactive work such as a game, clip submission, or quest, describe what the audience will do and what needs to be built or prepared. An L-Bar is a layout that keeps the stream visible alongside an advertising unit. If it fits the brief, specify the unit’s dimensions, duration, and behaviour on the intended devices. Include space in the schedule to review creative work and test the planned experience before the programme begins.

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Set Budgets and Payment Terms

Agree the total budget, pricing or fee basis, spending schedule, production costs, and payment dates. Each programme defines its funding, costs, agreed recipients, and platform share. Keep programme funding, service fees, settlement revenue, and any token-related revenue distinct in the financial record. SW4P is the intelligent routing and settlement system for moving value across the internet. It coordinates payment routes, fees, execution, confirmation, recovery, and accounting for the result. The programme’s terms establish who receives funds and how those payments are calculated. If a proposed programme includes audience incentives, set out their funding source, eligibility, and distribution terms. SW4P Earn extends SW4P’s economic model into source-aware allocation, claims, rewards, payout schedules, reserves, and reconciliation. Current status: SW4P Earn is not yet publicly available. No staking, liquidity, reward, or claim programme is currently open.

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Agree Measurement and Reporting

Choose measures that match the programme’s purpose and can be recorded for its agreed placements:

• Reach and visibility: impressions and viewability.
• Audience action: clicks, click-through rate, and clearly defined conversions.
• Participation: relevant activity such as game participation, submitted clips, or completed quests.

Agree who supplies the data, how each measure is defined, the reporting schedule, and any measurement limits. Use payment records and, where applicable, on-chain receipts to reconcile funding and payouts. Review the results at the agreed checkpoints to decide what to continue or adjust.

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Go Deeper