> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rndrntwrk.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Monetization Module

> The surfaces where participation becomes revenue

## Where Participation Becomes Revenue

The Monetization Module is where economic activity across the RNDRNTWRK converts into revenue. An on-chain marketplace, smart campaign automation, and verifiable analytics connect advertisers to invested communities and automate fair, transparent payouts.

> **Current Revenue Flow (Feb 2026):** All gross revenue first passes through the **ARP (Audience Reward Pool), 10% off the top** goes to verified audience members via VAP attention proofs. The remaining 90% splits **50/50 between Creator and Platform**. The platform's 50% is then allocated: 70% treasury, **20% token buyback-and-burn** ($555), 5% $555 reserve, 5% SOL/USDC reserve.

## On‑chain Marketplace & Contracts

<AccordionGroup>
  <Accordion title="Monetization Contract" icon="file-code">
    All campaign inflows are processed by the Monetization Contract and split automatically (10% ARP, 20%+ Buybacks, 70% Treasury). Includes event logs, attribution hooks, and payout receipts.
  </Accordion>

  <Accordion title="Advertiser Options" icon="briefcase">
    * Option A: Pay for ads (direct budget injection into the distribution system)
    * Option B: Stake Creator Token (become a stakeholder and benefit from buybacks and Treasury)
  </Accordion>

  <Accordion title="Streamers & Collectives" icon="users">
    Solo or collective campaigns with aggregated metrics, standardized placement specs, and automatic multi-party payouts via PDAs.
  </Accordion>
</AccordionGroup>

## Marketplace Overview

* Transparent shopping: browse creators and collectives with verifiable metrics boosted by the 555 Engine (watch time, plays, engagement score, staking TVL)
* Placement catalog: standardized specs for overlays (lower‑thirds, sidebars, takeovers), sponsored segments, product placements, and read‑outs
* Trustless execution: fund campaigns on‑chain; receive real‑time receipts and attribution events

## Targeting, Budgeting, and Bidding

<AccordionGroup>
  <Accordion title="Targeting & Eligibility" icon="filter">
    * Audience geography, language, device presets
    * Engagement cohorts (e.g., stakers only, holders above threshold)
    * Creator tags and category fit; brand safety alignment
  </Accordion>

  <Accordion title="Budgeting & Pacing" icon="credit-card">
    * Total and daily budgets with pacing (even, as‑fast‑as‑possible)
    * Frequency caps per viewer or per session
    * Flight windows and dayparting
  </Accordion>

  <Accordion title="Pricing & Auction" icon="layers">
    * Fixed price or auction (CPM/CPC/CPA models)
    * Reserve floors and auto‑bid ranges
    * Creative weighting and A/B variants
  </Accordion>
</AccordionGroup>

## Brand Safety & Measurement

* Category filters, blocklists/allowlists, and fallback creatives
* Measurement: impressions, viewability, CTR, conversions; on‑chain receipts and public dashboards
* Third‑party beacons optional; first‑party analytics included

## Payouts & Distribution

The actual revenue flow as implemented (SOW v2):

1. **10% ARP** off the top of all gross revenue → Audience Reward Pool (verified attention payouts via VAP)
2. **50% Creator** (of post-ARP amount) → Creator's wallet
3. **50% Platform** (of post-ARP amount) → Platform allocation:
   * 70% → Treasury (operations, development, growth)
   * **20% → Token buyback-and-burn** (\$555, creates structural deflationary pressure)
   * 5% → \$555 token reserve
   * 5% → SOL/USDC reserve

* Programmatic payouts via PDAs with receipt events
* Weekly USDC settlement (Mondays 05:55 CST) for points/credits

## Workflows

<AccordionGroup>
  <Accordion title="Advertiser Workflow" icon="briefcase">
    1. Select creators or a collective → 2) Define targeting, budget, and creative → 3) Fund campaign → 4) Monitor live metrics and receipts → 5) Settlement and reports
  </Accordion>

  <Accordion title="Creator Workflow" icon="user">
    1. Opt‑in placements and safe lists → 2) Configure schedule and caps → 3) Go live (or Always‑On) → 4) Review receipts and payouts; adjust buyback % and split bounds as needed
  </Accordion>
</AccordionGroup>

<Note>
  Continue with: [Monetization Contract](/products/monetization-contract)
</Note>