> ## Documentation Index > Fetch the complete documentation index at: https://docs.rndrntwrk.com/llms.txt > Use this file to discover all available pages before exploring further. # For Advertisers > Advertise where viewers are already playing, predicting, clipping, and coming back. **RNDRNTWRK helps advertisers reach people while they are active around a creator, not just watching passively. In RNDRNTWRK, your brand can appear while viewers are already playing games, entering predictions, clipping moments, completing quests, and returning between live segments.** **That changes the value of the inventory. You are not only buying an impression. You are buying access to a creator system that already has repeat activity, visible incentives, and measurable participation.** ## What Advertisers Get ### Active inventory Reach viewers while they are already playing, predicting, clipping, questing, and returning around a creator. ### A live-native ad format Keep the creator visible on screen while the ad unit stays present. ### Creator and collective buying Buy one creator directly or buy across multiple creators where collectives are enabled. ### Sharper targeting Target by creator fit, category fit, geography, language, device, brand safety, and participation cohorts. ### Clearer reporting Track impressions, viewability, CTR, conversions, and receipt data where on-chain funding applies. ## Why This Inventory Is Different Most ad systems buy around passive attention. RNDRNTWRK lets advertisers buy around active participation. Here, the audience can: * Play games * Enter predictions * Submit clips * Complete quests * Return around the creator over time That matters because the ad is not landing beside a passive viewer. It is landing inside a creator system where people are already doing something. ## The Ads Platform The ads platform is the buying surface for the network. It lets advertisers: * Browse creators * Browse collectives where enabled * Compare creator and collective metrics * Choose placements * Define campaign terms * Fund campaigns * Monitor performance * Review reporting and receipts This is what makes RNDRNTWRK useful beyond one-off sponsorships. ## The L-Bar Format **L-Bar keeps the creator visible while the ad is on screen.** Instead of cutting away into a standard ad break, the stream stays live and the ad unit occupies the remaining screen space. This matters because: * The audience keeps the live context * The creator does not disappear * The ad shows up inside the moment instead of replacing it Current placement logic uses live signals including watch time, active plays, engagement score, and staking TVL. Alice can trigger placements when those signals cross the required threshold. See [Monetization Module](/products/monetization-module) and [555stream](/555stream) for the detailed trigger logic. ## Two Ways to Buy ### Standard campaign buying This is the direct media-buying path. Use it when you want to: * Set budget * Choose pricing model * Control pacing * Schedule campaigns * Test creatives * Measure performance ### Creator-aligned buying **Status: Partially Implemented**: Creator-aligned buying is being rolled out via [Render Expand](/products/render-expand). Where enabled, advertisers can take a longer-term position around a creator instead of only buying one campaign at a time. Use it when you want: * Longer-term alignment with a creator * Exposure to creator-side growth * More than a one-flight sponsorship relationship ## Creator Collectives Collectives let advertisers buy across multiple creators without rebuilding the campaign from scratch for each one. Where enabled, collective buying can provide: * Aggregated creator metrics * Standardized placement specifications * Broader reach across aligned creator systems * Shared payout logic across multiple creators ## Hypertargeting Campaigns can be targeted by: * Creator * Collective, where enabled * Creator tags * Category fit * Geography * Language * Device * Participation cohort * Brand-safety constraints Participation cohorts can include activity-based segments and, where supported, holder or staking-based segments. ## Measurement Campaigns can be measured through: * Impressions * Viewability * CTR * Conversions * First-party reporting * Public dashboards where supported * On-chain receipts where funding and settlement use on-chain paths ## Why the Economics Matter to Advertisers When campaign spend enters RNDRNTWRK, it does not disappear into a closed platform black box. Current protocol routing is: * **10%** to the Audience Reward Pool * **50% of post-ARP value** to the creator * **50% of post-ARP value** to platform allocation This matters because: * The audience has a reason to keep participating * The creator has a reason to keep the system active * The network has a reason to keep supply healthy See [Fee Distribution](/tokenomics/fee-distribution) for the full current split and reserve breakdown. ## Campaign Workflow Browse solo creators or grouped inventory where collectives are enabled. Define budget, targeting, format, creative, schedule, and brand-safety constraints. Use the supported funding flow for the current implementation. Watch the campaign inside the live creator system while it is running. Measure results through the supported reporting and settlement outputs. ## Go Deeper See marketplace, targeting, budgeting, bidding, and payout details. See what is live now and what is still rolling out in the contract layer. See the live environment where campaigns run. See the current allocation model.